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To take control of your destiny and drive the change you want to see, you need to lay the groundwork so you’re prepared to seize every opportunity that comes your way. And that means mastering\u003cbr\u003e \u003cbr\u003e• Influence—make an impression: Develop a reputation that highlights what you stand for.\u003cbr\u003e• Negotiation—make a deal: Hone a win-win negotiating style.\u003cbr\u003e• Relationships—make a connection last: Nurture those connections you make along the way.\u003cbr\u003e \u003cbr\u003eThrough never-before-told stories from his life and career, Daymond shares the lessons that got him to where he is today: from how he remade his public image as he transitioned from clothing mogul to television personality, to how he mastered the negotiation strategies that determine whether deals are won or lost “in the tank,” to his secrets for building long-lasting—and profitable—relationships with founders and brands.\u003cbr\u003e \u003cbr\u003eThroughout the book, some of the world’s most successful personalities reveal how they shifted their power in meaningful ways:\u003cbr\u003e \u003cbr\u003eKris Jenner on determining your value: “You don’t have to go ask somebody else for permission. You have the power to be able to stick to your guns and demand your worth.”\u003cbr\u003e \u003cbr\u003eMark Cuban on finding and understanding your why: “Time is the one asset we don’t own, we can’t buy, and we can never get back.”\u003cbr\u003e \u003cbr\u003ePitbull on tapping into your inner power: “A lot of people feel that to be powerful is to exude strength. I think it’s the total opposite. To be powerful is to be powerless. 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